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{"text":[[{"start":9.93,"text":"Smart glasses from Meta turn you into a “douchebag with a camera on your face” according to a fast-growing Chinese rival that is pitching a data-lite alternative."}],[{"start":20.17,"text":"Shenzhen-based Even Realities believes that the nascent market is nearing a turning point, where consumers must choose between glasses that harvest data for tech platforms and simpler, “more respectful” alternatives."}],[{"start":34.56,"text":"It follows the filing of a lawsuit in March alleging that Meta sent sensitive footage gathered by its smart glasses, including customers having sex and using the toilet, to a data annotation company in Nairobi."}],[{"start":49.790000000000006,"text":"“We are seeing a lot of people rushing to our channel . . . saying OK . . . we prefer not to be douchebags with a camera on [our] faces,” said Will Wang, the company’s founder and chief executive, in an interview with the FT."}],[{"start":64.94000000000001,"text":"The company’s $600 G2 smart glasses have no cameras and collect only the minimum data required for apps to function, said Wang, a Silicon Valley veteran who worked on the Apple Watch. For example, its translation software discards audio data immediately."}],[{"start":null,"text":"
"}],[{"start":null,"text":"
A floating 3D display appears showing functions such as email, navigation and instant translation in Even Realities smart glasses
"}],[{"start":84.38000000000001,"text":"Meta’s Ray-Ban smart glasses cost $300-$500. They have become popular, in particular, with vloggers and YouTube pranksters thanks to their subtle ability to record their surroundings, making them a bright spot for chief executive Mark Zuckerberg amid broader struggles with his vision of an avatar-filled metaverse."}],[{"start":108.41000000000001,"text":"Wang claimed that Meta achieved its low prices by “subsidising” the products to gather more user data."}],[{"start":115.49000000000001,"text":"“They’re losing money selling the product. So the only way that it makes sense for them is [if] they actually can benefit their model [with] data,” Wang said."}],[{"start":125.63000000000001,"text":"Wang said that Meta’s success was pushing the market towards a business model based on data collection. “And then before we realise it . . . it’s too late, that becomes the norm,” he said."}],[{"start":139.21,"text":"Meta said: “We can identify shots from a wannabe Chinese competitor when we see them.”"}],[{"start":145.56,"text":"In response to the lawsuit, Meta has said that captured data stays on the devices unless users choose to share it. Meta takes steps to filter data and make sure identifying information is not reviewed. "}],[{"start":159.95,"text":"The AI smart glasses industry is small but growing fast. Shipments rose 322 per cent in 2025 to reach 8.7mn, according to technology advisory group Omdia. Meta accounted for more than 85 per cent of the market."}],[{"start":178.73,"text":"Even Realities is targeting sales of its swish black headsets in the “hundreds of thousands” this year. Wang said the company hopes to gain 20-30 per cent of the global premium market within the next five years. "}],[{"start":194.32999999999998,"text":"To get there, Wang said, the company will need to overcome several technical hurdles, such as improving the quality of the display projected within the glasses, reducing the power consumption of its micro-LEDs and integrating future chips dedicated to smart headsets."}],[{"start":213.92,"text":"Its main markets are the US, the Middle East, Japan and Europe. It does not currently sell its products in China. "}],[{"start":222.57,"text":"Backers include Shenzhen-based internet company Tencent, HongShan and the industrial automation group Inovance."}],[{"start":230.79999999999998,"text":"Qiran Ju, a senior analyst at Omdia, said that Even Realities was differentiated by its focus on western markets and higher prices. It holds 6.9 per cent of the premium segment, he said."}],[{"start":245.08999999999997,"text":"“Recent user privacy challenges surrounding Meta’s AI smart glasses are likely to have a limited impact on short-term demand, but they are beginning to introduce broader uncertainties into the market,” Ju said."}],[{"start":258.52,"text":"Additional reporting by Hannah Murphy in San Francisco"}],[{"start":273.25,"text":""}]],"url":"https://audio.ftcn.net.cn/album/a_1775703201_4716.mp3"}