The CEO chatbot era is coming - FT中文网
登录×
电子邮件/用户名
密码
记住我
请输入邮箱和密码进行绑定操作:
请输入手机号码,通过短信验证(目前仅支持中国大陆地区的手机号):
请您阅读我们的用户注册协议隐私权保护政策,点击下方按钮即视为您接受。
FT商学院

The CEO chatbot era is coming

Many executives will be tempted by Meta’s plans for AI version of Mark Zuckerberg with interest
00:00

{"text":[[{"start":6.05,"text":"Chief executives are on a constant quest for the grail of eternal omnipresence. Could artificial intelligence give it to them? Mark Zuckerberg seems to think so."}],[{"start":15.8,"text":"The Meta chief executive, occasionally lampooned for his robotic stage presence, is helping to train and test an animated AI version of himself to interact with his employees, the Financial Times has reported. The Wall Street Journal also has written that the Facebook founder is building a separate AI agent to help him pull information from different layers of the company. As one FT reader commented: “When is Meta going to build a human version of Mark Zuckerberg?”"}],[{"start":43.75,"text":"Other corporate leaders will be watching the outcome of these trials avidly, though. Many think their ability to realise their grand strategies is limited only by hours in the day. It is why personal productivity is an executive obsession. It is why lots of executives boast that they subsist on tiny sips of sleep, in the mistaken belief that increasing their waking hours will improve their output. In this nonstop effort to manage time more efficiently, the needy employee seeking feedback can be a nuisance. "}],[{"start":74.35,"text":"Taken literally, the chief executive’s promise “my door is always open” was always a hollow one. No boss of a company with more than a few dozen staff can hope to be accessible to everyone at all times. But generative AI can be trained to offer plausible responses, in the voice and manner of its trainer, is a superficially empathetic coach and therapist, and has all the time in the world. "}],[{"start":96.8,"text":"That Zuckerberg should wish to experiment with such technology is understandable — and self-interested. His company employs nearly 79,000 people, only a fraction of whom are ever likely to have meaningful face time with the boss. Meta is pressing all of them to use AI internally to improve their own efficiency. The technology lets Zuckerberg scale up his presence and spread his wisdom, while making better use of his precious schedule and sending a message to his staff and customers that they should use its AI tools to do the same."}],[{"start":129.5,"text":"But by delegating part of his role to a machine, he raises the question of what CEOs actually do, and how much of it is time well spent. And the obvious danger is that by depending on technology, Zuckerberg and his imitators will give up walking the floor and listening to their people and narrow the understanding of their business. Agentic oversight is the AI version of chief executives’ beloved online “dashboards” — a remote managerial panopticon with a 360-degree view of operations — or their top-down “Dear All” memos."}],[{"start":162.1,"text":"In just such a post in March 2023, Zuckerberg repeated the mantra that the group was “building the future of human connection”. He also floated the hypothesis “that it is still easier to build trust in person and that those relationships help us work more effectively” as he laid the groundwork for calling staff back into the workplace for at least three days a week."}],[{"start":183.25,"text":"Yet he is modelling a future that involves AI agents interacting on behalf of their absent human sponsors. That would be a reversal of the legacy of Silicon Valley founding fathers Bill Hewlett and David Packard of Hewlett-Packard. They used to drop in on staff unprompted to ask them what they were working on, a technique they called “management by walking around”. “MBWA assumed that there was no substitute for personal involvement and one-on-one communication to make sure everyone from the bottom to the top of the company had the support to perform at their best,” according to the HP corporate archive. "}],[{"start":218.15,"text":"The Zuckerberg approach risks absolving leaders of the need to convey tough decisions in person. Previous bursts of tech-fuelled workplace efficiency led to cases of remotely ordered firings by fax, then email, then text message. The corporate world can only be a few clicks away from the first AI-mandated mass sacking."}],[{"start":238.8,"text":"This might fit the image Zuckerberg has cultivated since Donald Trump returned to office. He has reshaped himself as a hard-nosed, old-style boss, appearing on Joe Rogan’s podcast last year to berate corporate America for being “culturally neutered”, while calling for more “masculine energy” in the workplace. It was just one of many signals that the “touchy-feely” leadership of the pandemic was finally over. But the alternative — subordination to the synthesised feedback of an animated bot — could be much, much worse."}],[{"start":276,"text":""}]],"url":"https://audio.ftcn.net.cn/album/a_1776508967_1246.mp3"}

版权声明:本文版权归FT中文网所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。

科学家提议发射微型卫星在太空“嗅探”核武器

这一构想有助于应对地球周边轨道日益拥挤所带来的冲突风险。

中国宣称首次用海上浮动网捕捉火箭助推器

中国官方媒体称,这次成功测试标志着用于太空飞行的可重复使用火箭技术又向前迈出一步。

西班牙固若金汤的世界杯防线的秘密

尽管战术要求所有非门将球员都压到对方半场,斗牛士军团在本届赛事中仍然保持零失球。

想最快知道世界杯比分?听传统收音机

BBC和英国独立电视台正探索新技术,以减少令体育赛事观众不满的直播延迟。

探秘叫停美国红牌的国际足联神秘委员会

对美国球星福拉林•巴洛贡的禁赛做出暂缓执行决定的机构,由一名阿联酋前议员领导,他有权单方面作出裁决。

孙正义按自己的构想重塑软银

这位资深投资者已将自己置于全球AI热潮的中心,一些人认为他如今掌控的权力过大。
设置字号×
最小
较小
默认
较大
最大
分享×